what she does
I help mission-driven brands and public organizations craft stories that resonate — blending creativity, analytics, and emotional intelligence to drive measurable results.

Digital Marketing Strategy
SEO audits, content architecture, and analytics dashboards that align brand story with measurable outcomes.

Social Media Management
Growth strategy, branded content, and influencer partnerships that boost visibility and community trust.

Copywriting + Public Relations
Website copy, blogs, and media outreach that sound and feel human — while driving engagement.
her work
I help mission-driven brands and public organizations craft stories that resonate — blending creativity, analytics, and emotional intelligence to drive measurable results.
STEM



MEDICAL



FITNESS




Launched DTSC’s first-ever Instagram + Threads channels, growing engagement 3,000% YoY. Modernized environmental justice messaging across California.

Social Media Strategy & Growth Across B2B and B2C Since 2013
Introduction I’ve been managing social media for over a decade, starting with my first internship…
Running High-Performing LinkedIn & Meta Ads in B2B & Healthcare
Over the last ten years, I’ve managed and optimized several paid advertising campaigns across LinkedIn…
How I Led Cross-Brand Fitness Marketing for SKLZ, TriggerPoint & RockTape at Implus
A Movement Category Marketing Case Study Building Performance Brands That Move People At Implus, I…
How I Helped Launch & Scale FMT+ — Medical Continuing Education Marketing Case Study
At the intersection of healthcare education and digital marketing, effective communication isn’t just promotional —…
How I Built High-Impact Content & Product Marketing at RockTape — Sports Medicine & Fitness Marketing Case Study
Bridging Sports Medicine & Strategic Marketing I’m a performance-driven marketing professional specializing in sports medicine,…
What It Takes to Communicate Environmental Protection at Scale
I have been employed full-time at the California Environmental Protection Agency (CalEPA) as a social…

